E-Commerce Email Case Study

Background:

A cosmetic startup company approached us to use email marketing to retarget and engage with their newsletter subscribers. The company had 15,000 subscribers on their list.

Problem:

The cosmetic startup company was struggling to engage with their subscribers and convert them into customers. They were unsure of how to use email marketing to reach their target audience effectively and were in need of a solution to help them grow their business.

Solution:

We created a comprehensive email marketing strategy for the cosmetic startup company, which included a 4 email welcome workflow and 2 additional workflows. One for people who had made a purchase and another for people who had subscribed but had not yet made a purchase.

We added one email to each workflow every week, ensuring that existing subscribers received one email per week, while new subscribers received an email every 3rd day until reaching the bottom of the workflow. Upon reaching the bottom of the workflow, all subscribers received one email per week.

Results:

Over 12 months, our email marketing strategy helped grow the subscriber base to 49,000 individuals. During this time, we sent out a total of 2,709,526 emails with an impressive open rate of 32%. As a result, the cosmetic startup company made a grand total of $1,300,479 in sales revenue.

Our effective email marketing strategy allowed the cosmetic startup company to connect and engage with their subscribers in a meaningful way, ultimately leading to an increase in sales revenue and overall business growth.

About Bruno Jones

Bruno Jones, based in Denver, is a seasoned digital marketing expert with over 20 years of experience. He’s renowned for his expertise in enhancing online brand presence, particularly for companies in Colorado and Utah. His educational background in electrical engineering and a transformative approach to digital marketing from Columbia Business School have shaped his unique strategy, merging technical know-how with creative flair.

Bruno excels in harnessing consumer psychology and game theory to craft compelling digital narratives. His blog is a treasure trove of advanced SEO, social media, email marketing insights, and more, catering to both industry professionals and enthusiasts. Each of his posts showcases his knack for simplifying complex ideas into practical, outcome-oriented tactics, cementing his status as a pioneer in digital marketing innovation.