Creative

In the rapidly evolving world of digital advertising, vertical videos have emerged as a revolutionary format. Major platforms like YouTube, Instagram, TikTok, and Pinterest have embraced this trend, each adding their unique spin. This shift towards vertical videos responds to our changing behaviors and preferences, with 94% of us holding our phones vertically. As marketers, our challenge is to capture and maintain attention, then convert it into meaningful action. This requires a deep understanding of our audience, a clear and compelling message, and a strategic approach to leveraging these platforms.