Struggling to Build a Profitable E-commerce Store? Discover How Our Setup and Traffic-Generation Framework Can Help You Thrive!

Are you having trouble building a profitable e-commerce store? Does driving traffic to your website feel like a daunting task? Don’t worry – you’re not alone. I understand the challenges of running an e-commerce business. That’s why I’ve developed our expert setup and traffic-generation framework to help you succeed.

The problem is that many e-commerce businesses fail due to poor setup and a lack of traffic. The truth is, driving traffic is not just about creating a beautiful store; it’s about getting the right people to notice it. That’s where I come in. My team of e-commerce specialists focuses on optimizing your store for conversions and driving traffic that is highly targeted and more likely to buy.

We know what works and will customize a setup framework tailored to your business needs. Our goal is to help you build a store that captures the attention of your ideal customers, maximizes sales potential, and sets you up for success.

But don’t take our word for it – our clients have seen real success with our services. From startups to established brands, we’ve helped businesses increase their sales, grow their customer base, and achieve their business goals.

With our expert setup and traffic-generation framework, you can focus on what you do best – running your business – while we take care of the rest. Let us help you build a profitable e-commerce store designed for success and gets you the traffic you need to thrive.

Ready to see results? Contact us today to discuss your business goals. Click here and let’s get started!

Case Studies

Château Gâteaux Case Study

Background

Born in 1997, Château Gâteaux has become synonymous with gourmet-style, quality cakes, pastries and desserts. In 2018, we were commissioned to conduct a brand audit and recommend a refined brand positioning, develop a new Corporate Identity and online presence.

Initially approached as a consultant firm, the whole account was eventually awarded to us due to our disruptive approach and consistent ability to deliver on challenging briefs and timelines.

Project Goals

We were asked to look at the brand with fresh eyes and to make recommendations to enhance the overall value proposition and positioning. The main goal was to generate increased sales, brand awareness and become a sought-after brand.

Solution

After conducting an extensive audit of nine national stores, we hosted in-depth workshops with key stakeholder groups to uncover insights and opportunities for brand growth. Through our analysis, we identified the need for a more modern and accessible brand offering.

To achieve this, we crafted a comprehensive brand strategy that involved developing a new corporate identity, logo, and communication style. Additionally, we recommended a new website development, email marketing campaigns, PPC advertising, and social media advertising to elevate the brand’s presence and reach a wider audience.

Tasty Moments Case Study

Background

Dr. Oetker Group is a family-run business based in Germany that operates globally in the food and beverage industry. The group employs over 40,000 people worldwide and generates yearly sales revenue of EUR 7.41 billion.

We were commissioned by Dr. Oetker in 2019 to create a campaign to position their South African frozen pizza business as a superior value proposition compared to fast food takeaway services. The campaign’s objective was to encourage consumers to choose the convenience of making a better-tasting pizza at home from their freezer instead of ordering from a fast-food takeaway restaurant. By doing so, Dr. Oetker aimed to increase its market share and revenue in the highly competitive pizza market.

Project Goals

The goals of the campaign were three-fold:

1. To increase trial and consideration of Dr. Oetker’s frozen pizza products among consumers who regularly opt for fast food takeaway services.
2. To extend the usage and applications of Dr. Oetker’s frozen pizza products beyond the traditional home-cooked meal and promote it as a versatile and convenient option for any occasion.
3. To drive increased sales and brand awareness for Dr. Oetker in the frozen pizza sector by positioning it as a better value proposition than fast food takeaway services.

Solution

To achieve the campaign goals, Brand Spanking Marketing proposed:

1. An online content funnel that aimed to inspire and inform consumers with engaging and informative content, which would encourage extended usage and trial of Dr. Oetker’s frozen pizza products. This approach would also allow Dr. Oetker to reach consumers directly and provide a channel for ongoing engagement.
2. A targeted Over The Top (OTT) approach to building a qualified and engaged digital audience. This strategy aimed to disintermediate middlemen, such as TV stations, and enable Dr. Oetker to reach its target audience directly. The primary objective of this approach was to increase trial and consideration of Dr. Oetker’s frozen pizza products.
3. A content bank designed to guide audiences on the extended usage and applications of Dr. Oetker’s frozen pizza products. The purpose of this content was to drive increased sales and brand awareness for Dr. Oetker in the frozen pizza category by positioning it as a better value proposition than fast food takeaway services.

Email Case Study

Background:

A cosmetic startup company approached us to use email marketing to retarget and engage with their newsletter subscribers. The company had 15,000 subscribers on their list.

Problem:

The cosmetic startup company was struggling to engage with their subscribers and convert them into customers. They were unsure of how to use email marketing to reach their target audience effectively and were in need of a solution to help them grow their business.

Solution:

We created a comprehensive email marketing strategy for the cosmetic startup company, which included a 4 email welcome workflow and 2 additional workflows. One for people who had made a purchase and another for people who had subscribed but had not yet made a purchase.

We added one email to each workflow every week, ensuring that existing subscribers received one email per week, while new subscribers received an email every 3rd day until reaching the bottom of the workflow. Upon reaching the bottom of the workflow, all subscribers received one email per week.

Results:

Over 12 months, our email marketing strategy helped grow the subscriber base to 49,000 individuals. During this time, we sent out a total of 2,709,526 emails with an impressive open rate of 32%. As a result, the cosmetic startup company made a grand total of $1,300,479 in sales revenue.

Our effective email marketing strategy allowed the cosmetic startup company to connect and engage with their subscribers in a meaningful way, ultimately leading to an increase in sales revenue and overall business growth.